传播目标既要触碰到高端消费人群,满足小众对于高性能跑车、顶级豪华车的应用,又要实现中高端车的广泛售卖,保证企业的利润和市场占有率,这次项目实现了奥迪全系车型的参与,既有对于驾控、速度感的追求,也有对于家庭、舒适性、商务性的满足,实现潜在消费群对于产品的多维度体验。 Communication objectives should not only touch the high-end consumer groups to meet the niche for high-performance sports car, the top luxury car applications, but also to achieve a wide range of high-end car sales, to ensure corporate profits and market share, the project achieved Audi The participation of all models, both for the driving control, the pursuit of speed, but also for the family, comfort, business satisfaction, to achieve the potential consumer groups for the product multi-dimensional experience.