论文部分内容阅读
从郭美美到雷政富,再到最近闹得沸沸扬扬的王林,网络在推动舆论监督方面已经成为一个不容忽视的主要阵地,而微博在这个战场中充当着最为犀利的尖刀。传统媒体的官方微博、政府部门的政务微博,以及意见领袖微博在促进信息公开、形成网络舆论等方面发挥了重要作用,而微博的转发功能使舆论在不同的粉丝群里同时传播,又赋予了微博舆论惊人的影响力。本文试探讨微博自身及微博舆论的特点,以及微博舆论的演变机制,以期提供认识微博舆论形成、传播及其带来后果基础性的视角。
From Guo Meimei to Lei Zhengfu and Wang Lin, who have been making a lot of uproar recently, the Internet has become a major battlefield that can not be ignored in promoting public opinion supervision. Weibo serves as the most sharp knife in this battlefield. The official Weibo of traditional media, government microblogging of government departments, and weibo, an opinion leader, have played an important role in promoting information disclosure and forming public opinion on the Internet. However, the forwarding function of Weibo has enabled media to spread in different fan groups at the same time , But also given the amazing impact of microblogging public opinion. This paper attempts to explore the characteristics of Weibo itself and Weibo public opinion as well as the evolution mechanism of Weibo public opinion in order to provide a basic understanding of the formation and spread of Weibo public opinion and its consequences.