煤炭供大于求的买方市场形势导致了企业间的竞争日益白炽化,市场营销已成为决定企业兴衰存亡的关键环节,是每位企业领导者最为关注的问题。下面,结合工作实践,就煤炭市场营销,谈几点看法和体会。 一、树立“以市场为导向”的新型经营观念。 在买方市场的形势下,不研究 The oversupply of coal in the market for buyers has led to increasingly incongruous competition among enterprises. Marketing has become the key link that determines the rise and fall of enterprises and is the most concern of every business leader. Below, combined with work practices, on the marketing of coal, talk about how and experience. First, establish a “market-oriented” new business concept. In the buyer’s market situation, not to study