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农村电子商务是我国转变农业经济发展方式的重要途径,随农业信息化进程,农村电子商务示范建设促进南充电子商务的推广应用,实现传统农业向现代农业的转型是农村经济管理者面前的重要课题。论文基于影响农民参与电子商务的核心因素与外围因素,分析电子商务在农村的成本与收益,调查了四川省南充市农村电子商务农民参与相关问题,并在此基础上提出促进农村电子商务发展的政策建议。
Rural E-commerce is an important way to change the mode of agricultural economic development in our country. With the process of agricultural informatization, the demonstration of rural e-commerce promotes the popularization and application of Nanchong’s e-commerce and the transformation of traditional agriculture to modern agriculture is an important task for rural economic managers . Based on the core and peripheral factors affecting the participation of peasants in e-commerce, this paper analyzes the costs and benefits of e-commerce in rural areas, investigates the related problems of peasant participation in rural e-commerce in Nanchong, Sichuan Province, and on this basis proposes to promote the development of rural e-commerce policy suggestion.