目前企业经营日趋国际化,不可避免地要面对各种文化差异,正确认识这些文化差异现象并进行积极的处理是跨国企业成功经营的关键。本文讨论跨国企业常遇到文化差异,以及文化差异给企业发展带来的负面影响,并提出进行文化融合的几个措施。 At present, the internationalization of enterprises is inevitably faced with various cultural differences. A correct understanding of these cultural differences and their active handling are the keys to the successful operation of multinational enterprises. This article discusses the cultural differences often encountered in multinational corporations, as well as the negative impact that cultural differences have on the development of enterprises, and proposes several measures for cultural integration.