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2001年我国家电市场的热点之一,就是以空调价格为代表的家电产品价格战。空调降价的空间究竟有多大,是广大消费者关注的焦点。目前,除了小家电之外,空调行业是国内为数不多的利润较高的家电商品。2000年下半年,“新军”格兰仕携20亿元巨资,以年产量170万台的规模进入空调行业,并且宣称要使现在的空调价格下降一半;长虹、康佳、TCL等彩电、音响行业的巨头也纷纷加入空调领域,这个行业的利润具有相当的吸引力。业内人士分析,目前空调产品的利润中,用于安装、维修等售后服务开支的比重较大,
One of the hotspots of China’s home appliance market in 2001 was the price war of household appliances represented by air-conditioning prices. What is the space for air-conditioning price cuts is the focus of consumers. At present, apart from small household appliances, the air-conditioning industry is one of the few household appliances with high profits. In the second half of 2000, the “New Army ” Galanz took 2 billion yuan to enter the air-conditioning industry with an annual output of 1.7 million units, and announced that the current air-conditioning price should be reduced by half; Changhong, Konka, TCL and other color TVs, The giants of the audio industry have also joined the air-conditioning sector. The profits of this industry are quite attractive. The analysis of the industry, the current air-conditioning products in the profits for the installation, maintenance and other after-sales service costs a larger proportion,