整合市场资源联盟应运而生无论是大企业还是小企业,甚至路边的小店,初创业的个人,能否成功的关键不在于经营者有多聪明,而在于经营者是否能够利用好手头现有的资源(人力、物力、财力)等。如果利用好了,便能胜券在握；倘若利用不好,无论花多少钱,费多少心思,也是白搭。然而,目前中国的大多数经营者,尤其是中小型企业经营者并不清楚自己手头到底有多少资源、有什么样的资源,也分不清 The integration of market resources alliance came into being Whether the big business or small business, and even the roadside shops, start-up individuals, the key to success is not how smart managers, but rather whether operators can take advantage of the good hands Some resources (manpower, material and financial resources) and so on. If you make good use of it, you will be able to take a credit. If you use badly, no matter how much you spend, how much it costs you to pay for it. However, at present, most operators in China, especially small and medium-sized business operators, are not clear about how many resources they have at hand and what resources they have and what they can not tell