在现代商业活动中,企业意识到物流贯穿了整个商业流程并开始对其给予重视。现代的物流管理理念的发展使得企业用新的技术和专业的管理模式去管理商业活动和供应链上的其他成员。随着经济的快速发展和商业活动的全球化,现代物流发展迅猛的同时也面临着一些问题。本文通过对现代商业活动中物流面临的问题进行分析,指出了现代物流面临的挑战,并在此基础上提出了应对策略。 In modern business, businesses realize that logistics go through the entire business process and begin to value it. The development of modern logistics management concepts has led companies to manage business activities and other members of the supply chain with new technology and professional management models. With the rapid economic development and the globalization of commercial activities, the rapid development of modern logistics also faces some problems. This paper analyzes the problems faced by logistics in modern commercial activities, points out the challenges that modern logistics faces, and puts forward countermeasures based on it.