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昆明晶华光学有限公司是由昆明市光学仪器厂、香港亦迅有限公司和中国北方工业广州公司于1993年合资经营的中外合资企业。 合资4年来,企业得到了较大的发展与进步,一个曾经名不见经传的集体企业,如今令同行们刮目相看。主要产品天体望远镜99％以上出口美国、德国、日本等发达国家,年出口约占世界总销量的1/5,成为全国批量最大、质量最好、品种最多、销量最大的天体望远镜生产企业。去年出口创汇815万美元,位居云南省机械行业第二,被省机械厅授予出口优秀企业,并多次被省授予出口创汇先进企业称号。 昆明晶华光学有限公司能有今天的业绩,他们的主要体会是: 市场是企业的生命 他们认为,一个外向型企业不以市场为导向就等于没有生命,没有生命的企业就没有存在的必要。真正树立市场观念,围绕市场决策,围绕市场组织生产,他们有过深刻和教训。300万元产品压库,就是他们对市场分析认识不够,开发与销售脱节,市场对他们提出的告诫。因此,他们按照市场经济的客观规律来规范生产经营行为,主要领导的主要精力都用于抓市场,研究市场,成为决策的第一信号。与此同时,他们在企业内部实行“两个转变”,变过去的以生产出发为以销售出发,即以市场需要出发:变过去以企业自己出发为以外部出发,即以市场需要重新组织调
Kunming Jinghua Optical Co., Ltd. is a Sino-foreign joint venture joint venture between Kunming Optical Instrument Factory, Hong Kong Yixun Co., Ltd. and China North Industries Guangzhou Co., Ltd. in 1993. In the four years since the joint venture, the company has achieved greater development and progress. A once-obscure collective enterprise has now made its peers admiration. Over 99% of the main products of astronomical telescopes are exported to the United States, Germany, Japan and other developed countries. The annual export accounts for about one-fifth of the world’s total sales. It has become the largest volume, best quality, most variety, and largest sales volume of astronomical telescope manufacturers. Last year, the export volume reached 8.15 million U.S. dollars, ranking second in the machinery industry in Yunnan Province. It was awarded the Excellent Export Enterprise by the Provincial Machinery Department, and was repeatedly awarded the title of Advanced Enterprise in Export Earnings by the province. Kunming Jinghua Optics Co., Ltd. can have today’s performance. Their main experience is: The market is the life of the company They believe that an export-oriented enterprise that does not follow the market orientation is tantamount to lifelessness. There is no need for an enterprise that has no life. To really establish the concept of the market, focus on market decisions, and organize production around the market, they have had profound lessons. The 3 million yuan product pressure warehouse is that they do not have sufficient understanding of market analysis, development and sales are out of touch, and the market has warned them. Therefore, they regulate the behavior of production and operation in accordance with the objective laws of the market economy, and the main energy of the main leaders are used to grasp the market and study the market, and become the first signal of decision-making. At the same time, they implement “two transformations” within the company, changing from the past to starting from production and starting from sales, that is, starting from the market needs: change from the past to the company’s own starting point for the external, that is, reorganizing according to market needs.