“一带一路”战略为南阳旅游转型升级带来发展机遇,南阳旅游融入发展具有重要的现实意义。从目前来看,南阳具备政府重视、区位优势明显、旅游资源丰富、文化底蕴深厚、整体形象突出的优势,但也存在旅游精品缺乏、开发层次不高、盈利方式落后、产业链条不足、宣传力度不够、旅游配套设施不够完善的问题。 “Belt and Road” strategy brings development opportunities for the transformation and upgrading of Nanyang tourism. The integration of Nanyang tourism into development has important practical significance. From the current point of view, Nanyang has the government’s attention, the obvious geographical advantages, rich tourism resources, rich cultural heritage, the overall image of the prominent advantages, but there are also lack of tourism quality, development is not high level, profitability behind the industry chain, publicity efforts Not enough, the tourist facilities are not perfect enough.