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随着新媒体的崛起,其平台也呈现出多元化的趋势。而微博,无疑成为新媒体中传播速度最快、信息渠道最广、网友互动最多的介质。面对微博的迅速崛起与扩张,作为传统媒体的报纸,如何寻找对策,充分挖掘、运用微博的信息资源,显得尤为重要。近年来,三峡日报通过整合微博资源,与广大博友建立起良好的合作关系,从而有效地把微博资源优势转化为报纸的竞争力优势,推动了传统媒体与新媒体资源的有效融合与对接,产生了积极的社会效果。一、开设同城微博专栏,搭建博友互动平台新媒体的优势在于它的互动性、参与性、时效性。目前拥有3亿多用户的新浪微博,更是把互动性、参与性、时效性发挥到了极致,它以个性化
With the rise of new media, its platform also shows a diversified trend. The Weibo, no doubt become the new media, the fastest speed, the most extensive channels of information, users interact most media. In the face of the rapid rise and expansion of Weibo, it is especially important for newspapers as traditional media to find countermeasures and tap and utilize the Weibo information resources. In recent years, the Three Gorges Daily through the integration of micro-blog resources, with the majority of friends to establish a good relationship of cooperation, so as to effectively micro-blog resources advantages into newspaper’s competitive edge, and promote the effective integration of traditional media and new media resources and Docking has had a positive social effect. First, the opening of the city microblogging column, to build a platform for new interaction between bloggers interactive platform lies in its interactive, participatory and timeliness. Currently has more than 300 million users Sina microblogging, but also the interactive, participatory, timeliness to the extreme, it is personalized