几个月前,经朋友介绍,我认识了某大型家电企业营销中心策划部的刘生。据说,这家企业的几个具有影响力的策划都出自他手。我的公司过去以平面设计为主,在业内有些名气。而现在,越来越多的客户把营销策划和广告设计捆绑在一起,有时候,设计甚至成了陪衬。为此,我开始物色一个策划总监,以求把营销策划这块也打造成公司的强项。我把这个想法向刘生透露了一下,他很感兴趣。接下来的两个月,我们就薪酬、职位、前景等做了详细的 A few months ago, after a friend’s introduction, I met Liu Sheng of the marketing department of a large home appliance company’s marketing center. It is said that several influential plans for this company come from his hands. My company used to be based on graphic design and had a reputation in the industry. Nowadays, more and more customers bundle marketing planning and advertising design. Sometimes, the design even becomes a foil. To this end, I began to identify a planning director, in order to make this marketing plan also become a company’s strengths. I revealed this idea to Liu Sheng. He was very interested. In the next two months, we made detailed details on salary, position, and prospects.