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6月20日,国际女子网球协会(WTA)宣布与中国的服饰企业鸿星尔克签约,鸿星尔克成为WTA 2012年和2013年在伊斯坦布尔举行的TEB BNP Paribas WTA年终总决赛的官方合作伙伴,将为所有赛事官员提供运动服饰。根据双方的协议,鸿星尔克将为所有主裁、司线、球童以及赛场的电视转播人员提供服饰。另外,鸿星尔克有权开发与WTA年终总决赛的联合品牌产品。WTA年终总决赛将由年终排名前八位的单打选手和排名前四位的双打选手参加,共同角逐备受瞩目的总决赛冠军和高达4,900万美元的赛事总奖金。“我们非常兴奋能与鸿星尔克在伊斯坦布尔WWTA年终总决赛合作,”WTA主席兼首席执行官斯黛西·阿拉斯特说道,“鸿星尔克可以借助WTA年终总决赛的平台,继续在全球范围内扩大品牌的认知度。”“鸿星尔克多年来一直致力于网球市场的开发。对于鸿星尔克来说,网球不仅仅是一项体育运动,网球也是鸿星尔克品牌文化的
On June 20, the International Womens Tennis Association (WTA) announced its contract with Chinese apparel company, Hongxing Erke, as the official partner of WTA in the year-end final of TEB BNP Paribas WTA in Istanbul in 2012 and 2013, Provide sports apparel. Under the agreement, Erke will provide costumes to all referees, clerks, caddies and telecasts in the arena. In addition, Hongxingke has the right to develop jointly branded products with the WTA year-end finals. The WTA year-end finals will be attended by the top eight singles players and the top four doubles players at the year-end, competing for the most anticipated Finals winner and up to $ 49 million in total tournament prizes. ”We are excited to partner with Erkeke at the WWTA Final in Istanbul,“ said Stacy Arrest, chairman and chief executive officer of WTA. ”Erkeke is able to continue using the WTA year-end finals platform worldwide. Expand brand awareness. “” Hongxing Erke has been committed to the development of the tennis market for many years.For Erke Erke, tennis is not just a sport, tennis is also a brand culture of Hongxing Erke