高校校报是学校党委和行政的机关报。数字化时代的到来,校报作为传统媒体,因出版周期、版面和发行量等因素的制约,校报信息传播能力严重被削弱是不争的事实。本文阐述了影响校报发展的因素,并对加强传统纸质校报和网络版校报建设进行探讨,以发挥思想政治教育作用,拓展传统校报的生存空间,提高校报的生存质量。 College newspaper is the school party committee and administrative organ newspaper. The coming of digital age, school newspaper as a traditional media, due to the publication cycle, layout and circulation constraints and other factors, the school newspaper seriously weakened the ability of information dissemination is an indisputable fact. This article expounds the factors that affect the development of school newspapers, and discusses how to strengthen the construction of traditional paper school newspapers and online school newspaper to play the role of ideological and political education, expand the living space of traditional school newspapers and improve the quality of life of school newspapers.