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在不断反抗与抱怨的同时,户外广告企业是否也应该反思一下自己?近两年,北京、上海、广州等城市户外广告治理和拆除的声音一浪高过一浪,业内以及业外都呼声一片。我们面对的几个最急迫的问题是:这些户外广告该不该拆、怎么拆、拆了之后怎么办?在夹缝中生存的户外广告公司,它们的生存空间在哪里?在这些城市户外广告治理当中,大连的拆除行动可谓一竿到底。但让我们试想一下,一个城市完全没有户外广
In the continuous resistance and complaints at the same time, outdoor advertising companies should also reflect on themselves? In the past two years, Beijing, Shanghai, Guangzhou and other cities outdoor advertising governance and demolition of the wave after wave of waves, both inside and outside the industry a cries . The most urgent questions that we face are: what should we do if these outdoor ads should not be demolished, how to demolish them, what should we do when demolished? Where are the outdoor advertising companies that survive in the cracks? Where are the outdoor advertising in these cities? Among the governance, the dismantling in Dalian can be described as a pole in the end. But let’s imagine that a city has absolutely no outdoor exposure