马克思把商品由生产者手中到消费者手中的过程称为“商品的惊险跳跃”。他认为在这个“跳跃”过程中如果不成功,跌坏的绝不是商品自身,而是商品生产经营者。一语道出了销售在企业经营中的地位。现今市场竞争日益激烈,商品这一“跳跃”就更具有特殊的意义。在这种势态下经营者就需更新观念,开拓新的销售方式,于是商品的一种特殊“跳跃”——直销以其独特的魅力在中国这一市场上出现了。 The process in which Marx puts goods from the hands of producers into the hands of consumers is called “thrilling jumps in commodities.” He believes that in this “jumping” process, if it is not successful, it will not be the commodity itself but the commodity producer and operator. The phrase shows the status of sales in business operations. The increasingly fierce market competition, the “jump” of commodities has special significance. In this situation, operators need to update their concepts and open up new sales methods. Therefore, a special kind of “jump” of goods—direct sales has emerged in the Chinese market with its unique charm.