供应链管理(SCM)模式在西方发达国家零售行业中的成功应用,充分展示了它对于推动零售业发展的有效性。本文认为,供应链管理能够将零售行业中节点企业之间的一次博弈转化成重复的、非零和博弈,从而打造良好的信誉机制,降低零售行业交易风险,减少零售行业交易费用,因而中国的零售行业施行供应链管理是十分必要的。 The successful application of the SCM model in the retail industry in western developed countries fully demonstrates its effectiveness in promoting the development of the retail industry. This paper argues that supply chain management can transform a game between node enterprises in the retail industry into repeated, non-zero-sum games so as to create a good reputation mechanism, reduce the transaction risk in the retail industry and reduce the transaction costs in the retail industry. Therefore, China’s The retail industry to implement supply chain management is very necessary.