新的品牌锻造矩阵打法的精髓在于,将核心故事、传播渠道和传播打法,按要素列成矩阵,根据传播目的和舆论热点的需要,形成立体传播苹果Apple Watch刚刚发布,杜蕾斯官微等一些品牌推广奇葩,几乎同步就借着“可穿戴设备”的噱头,又分享了苹果的风头。同步互动热点,表现手法多样,脑洞大开又能万法归宗,移动互联时代段子手们锻造品牌的新打法,正 The essence of the new brand forging matrix play lies in forming a matrix of key stories, channels of communication and communication, and according to the elements, according to the purpose of communication and the need of public opinion hotspots, the formation of a three-dimensional spread of apples Apple Watch has just been released, Durex official micro Some wonderful brand promotion, almost synchronized by the “wearable device” gimmick, but also share the limelight of Apple. Synchronized interactive hot spots, diverse performance techniques, open the hole and can go back to the rule, the era of mobile Internet players forging brand new style of play,