舆论导向，简单地说，就是新闻媒介以自己传播的观点、倾向对受众的引导和影响。我国的新闻媒介作为体现党的政策思想和反映民情民意的大众传播工具，深得受众的信任，因而舆论导向对于受众正确价值取向的影响举足轻重。中央提出新闻媒介要以正确的舆论“引导”人，“在坚持正? Media-oriented, simply put, is the point of view that the news media spreads by itself and tends to guide and influence the audience. As the mass media that embody the party’s policy ideas and reflect public opinion and public opinion, our country’s news media have won the trust of the audience. Therefore, the influence of media guidance on the audience’s correct value orientation plays an important role. The central government proposes that the media should “guide” people with correct public opinion.