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电视是大众传媒的代表,电视节目制作是一个复杂而系统的工程,也是电视产业链条中极其重要的一环。在新媒体时代,电视产业所处的市场环境、电视节目的传播形式都发生了新的变化。这就要求电视工作者提高认识,准确把握新媒体时代电视节目后期制作的特点和规律,采用先进的手法提高电视节目后期制作的质量与效率,促进电视产业健康发展。本文从树立创新意识、提高创新能力、强化节目特色以及借助新媒体技术提高节目整体制作效果等方面,指出了电视节目后期制作剪辑创新发展之路。
TV is the representative of the mass media, television program production is a complex and systematic project, but also the TV industry chain is an extremely important part. In the new media era, new changes have taken place in the market environment in which the television industry is located and the forms of transmission of television programs. This requires TV workers to raise their awareness and accurately grasp the characteristics and laws of post-production of television programs in the new media era, adopt advanced techniques to improve the quality and efficiency of post-production of television programs and promote the healthy development of television industry. This article points out the innovative development of the post-production editing of TV programs from the aspects of establishing the sense of innovation, improving the ability of innovation, strengthening the program features and using the new media technology to improve the overall production effect of the program.