近几年来,人们常说某家公司赞助某一支球队;常常看到不少公司的招牌摆满了赛场四周,一些运动员穿着印有某厂家名字的运动服;一些公司出资主办各种运动项目的比赛,等等。以上所列的各种情况,把体育的比赛和企业的促销活动紧紧地联系在一起,它们之间的结合并不是偶然的。众所周知,现在各行各业之间竞争激烈,厂家为了打败竞争对手、扩大销售额,除了不断地推出新产品、 In recent years, people often say that a company sponsors a team; often see many company’s signboards filled with four weeks around the stadium, some athletes wear sportswear with the name of a manufacturer; some companies funded various sports Project competitions, etc. The various conditions listed above are closely linked to sports competitions and corporate promotions. The combination of them is not accidental. As we all know, the competition among various industries is fierce. In order to defeat competitors and increase sales, manufacturers not only continuously launch new products,