当下的互联网环境正在发生巨大的变革,甚至已经颠覆了传统的信息传播渠道。以手机终端为基础的各种自媒体正如雨后春笋般层出不穷,这使得媒体门槛降低,社会大众的媒体参与度普遍提高。如今网络环境中就有这样一个群体。他们依托大众的支持,在各个媒体平台拥有较大的个人影响力,且在各自领域受到粉丝追捧,这个在互联网生态中极具特色的群体就是“网红”。网红即网络红人,是指那些在现实 The current Internet environment is undergoing dramatic changes that have even subverted traditional channels of information dissemination. Various self-media based on mobile terminals are emerging like mushrooms, which reduces the threshold of the media and generally increases the media participation of the general public. Today there is such a group in the network environment. Rely on public support, they have greater personal influence on various media platforms and are sought after by their fans in their respective fields. This unique group in the Internet ecosystem is “red net”. Network red network Reds, refers to those in reality