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于冲认为,作为山东的区域旅游品牌,“好客山东”是传统文化与现代产业的有机结合,是利用传统优秀文化改造提升传统产业、打造现代产业的积极尝试。
Yu Chong believes that as a regional tourism brand in Shandong, Hospitality Shandong is an organic combination of traditional culture and modern industry. It is an active attempt to use traditional culture to transform traditional industries and create modern industries.