由于跨界概念的存在,令品牌超越了单纯的产品高度,成为一种带有特殊涵义的文化符号。记者曾经和一条会讲故事的裙子“相谈甚欢”。那是在3月初,歌莉娅×幾米《地下铁》限量系列的发布现场,有别于常规的预览会,品牌方特设了人衣互动体验装置,白色连衣裙裙身上飞速行驶的列车、洋洋洒洒飘落的雪花、欢乐跳脱的小猪等等,把幾米幻想的地下铁世界演绎的 Due to the existence of cross-border concept, the brand goes beyond the simple product height and becomes a cultural symbol with special meaning. Reporter once told a story skirt “pretty talk ”. That is in early March, Goliath × a few meters “Subway” limited series of release site, different from the regular preview will be brand-side special clothing interoperability experience device, the white dress skirt body speeding train, eloquent falling Snowflakes, happy piglets jump, etc., the few meters of the imagined subway world interpretation