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·市场分析·特许经营是一种已被公认为有效的经营模式,特许经营授权商将其成功的品牌、产品和运作模式传授给受许者使用。受许者受益干一步到位,得到现成的品牌,一套被经验证明了的运作管理体系.能够得到授权商的软件配置、人员培训、管理指导等一系列支持与服务。省去了很多创业的麻烦,降低了经营风险;而对于授权商来说,一个成熟的特许经营体系能确保迅速、稳定地拓展业务,最大限度地开拓市场,又无需投入很多资金。
· Market analysis · Franchising is a business model that has been recognized as effective. Franchise licensees pass on their successful brands, products, and operating models to their licensees. The beneficiaries will benefit from one step and get a ready-made brand, a set of operational management systems that have been proved by experience. They will be able to obtain a range of support and services such as software configuration, personnel training, and management guidance from licensees. Eliminating the troubles of many ventures and reducing operational risks, for franchisees, a mature franchise system can ensure the rapid and stable expansion of business and maximize the development of the market without having to invest a lot of money.