新媒体冲击下,报业广告经营日益艰难,为了降低运营成本,提升市场竞争力,不少报社采取了缩减版面、控制有效发行量、更多使用套红版、黑白版代替彩色版面等各种措施。报业印厂也感受到了很大的压力,纷纷想办法开源节流。泉州晚报社降低印刷成本的实践泉州晚报社印务中心制定了一套科学的节流考核奖励办法,通过完善激励制度,强化员工资源节约意识,鼓励员工技术创新,降低综合损耗。印务中心还实施了多项技改,为纸张节约提供技术 Under the impact of new media, the newspaper advertising business is increasingly difficult. In order to reduce operating costs and enhance market competitiveness, many newspapers have adopted various measures such as reducing the layout, controlling the effective circulation, using more red sets and replacing black and white versions with colored layouts . Press printing factory also felt a lot of pressure, have to find ways to cut costs. Quanzhou Evening News practice to reduce printing costs Quanzhou Evening News Printing Center has developed a set of scientific assessment of the throttling incentives by improving the incentive system to strengthen staff awareness of resource conservation and encourage staff to innovate and reduce the overall loss. Government Printing Center also implemented a number of technical transformation, to provide technology for paper saving