在企业竞争日益表现为人力资本竞争的今天,培训无疑是企业培养高素质员工并提高企业核心竞争力的重要手段。然而,一些企业负责人和人力资源管理者对培训的认识仍不乏误区。企业培训追赶潮流一些企业的管理者喜欢赶潮流,对培训内容的选择比较盲目,受媒体热点炒作的影响大。市场上推广整合营销,就马上办一期“整合营销培训班”;报纸上宣传知识经济,就立即组织“知识经济研讨会”;一听说要网络化、信息化,就一窝蜂地搞计算机、IT培训;中国加入世界贸易组织了,又一窝蜂地参加各种有关世界贸易组织的研讨会。什么外贸短训班、资本运作培训班、项目管理培训班等,办了一期又一期,从表面上看,企业培训工作开展得轰轰烈烈,实则无的放矢,效果并不一定理想。 Today, the competition in the enterprise is increasingly manifested as the competition of human capital, training is undoubtedly an important means for enterprises to train high-quality employees and improve their core competitiveness. However, some corporate executives and human resource managers are still lacking in misconceptions about training. Enterprise training to catch up with the trend Some business managers like to catch the trend, the choice of training content is relatively blind, subject to hot media hype. The promotion of integrated marketing on the market, immediately run a “integrated marketing training course”; newspaper propaganda knowledge economy, immediately organized “knowledge economy seminar ”; heard of network, information, Engaged in computer and IT training; China’s accession to the World Trade Organization has swarmingly participated in various seminars on the World Trade Organization. What foreign trade short training classes, capital operation training courses, project management training courses and so on, do a period of another period, on the surface, enterprise training carried out vigorous, but in fact targeted, the effect is not necessarily ideal.