有效而全面的品牌战略必须考虑品牌色彩因素,这一点至关重要。在整个品牌认证和品牌体验中,品牌的色彩远远不只要考虑美学因素。色彩是客户接触品牌时的第一感知要素,客户基于这一点引发一系列情感联想,产生相应的品牌认知。品牌的色彩是品牌故事中至关重要的一个特征。因此在选择一种色彩代表品牌时,考虑的因素要远远超过个人主观喜好。颜色和大脑视觉感知是人类探索、感知环境的主要方式。不同颜色能够触发大脑及大脑皮层中区 It is important that an effective and comprehensive brand strategy considers the brand color factor. In the entire brand certification and brand experience, the color of the brand goes far beyond aesthetic considerations. Color is the first perception factor when a customer contacts a brand. Based on this, the customer initiates a series of emotional associations and generates corresponding brand awareness. The color of the brand is a crucial feature of the brand story. Therefore, when choosing a color to represent the brand, the factors to be considered far exceed the individual subjective preferences. Color and brain visual perception are the main ways humans explore and perceive the environment. Different colors can trigger the brain and the middle area of ​​the cerebral cortex