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针对学术期刊是否适合移动出版的问题,概述国内外学术期刊移动媒体应用现状,对学术期刊移动出版的功能进行分析。认为移动出版以其获取信息便捷、传播信息快速的优势,在学术期刊数字化出版中可发挥的独特功能如下:架起学术与科普的桥梁;充当期刊的大众宣传与内容导读平台;提供便捷的检索查询途径。调查结果显示,以中国科协精品科技期刊为代表的中国优秀学术期刊对新兴移动传播方式具有很高的积极性,微信传播发展快速。这些都表明学术期刊移动出版具有可行性,可与期刊网站等其他出版形式共同构筑学术期刊的数字化出版格局。
In view of whether academic journals are suitable for mobile publishing, this paper summarizes the application status of mobile media in academic journals at home and abroad, and analyzes the functions of mobile journals published in academic journals. Considering that mobile publishing has the advantages of convenient access to information and rapid dissemination of information, the unique functions that mobile publishing can play in the digital publication of academic journals are as follows: to set up a bridge between academic and popular science; to serve as a platform for mass publicity and content reading of journals; to provide a convenient retrieval Query way. The survey results show that outstanding Chinese academic journals, represented by the Chinese Association for Science and Technology Excellent Science and Technology Periodicals, are highly motivated by the emerging mobile communication mode, and the rapid development of WeChat communication. All these indicate that it is feasible to publish the academic journals mobile publishing, and other publishing forms, such as journals and web sites, to build the digital publishing pattern of academic journals.