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当前微博作为交流工具越来越成熟,微博的发展不仅给高校网络思想政治教育提供了新机遇,同时也带来了新挑战。不少高校已将微博应用在高校思想政治教育中,但在应用过程中遇到了诸如对微博认识上出现偏差、内容枯燥、运营机制不健全、垃圾信息多等问题,为了有效发挥微博在高校思想政治教育中的重要影响,以进一步提高大学生思想政治教育的作用。为此需要采取树立正确的“微观念”、丰富微博的内容和形式、健全微博管理的运营管理机制、加强引导和管理措施加以解决。
The current microblogging as a tool for communication more and more mature, the development of Weibo not only provides new opportunities for college ideological and political education, but also brings new challenges. Many colleges and universities have applied the microblog to the ideological and political education in colleges and universities. However, during the application process, such problems as the deviation from the microblog, the boring content, the unsound operation mechanism and the junk information are encountered. In order to effectively play microblog In ideological and political education in colleges and universities in order to further enhance the role of ideological and political education of college students. Therefore, it is necessary to establish a correct “microcosm” to enrich the content and form of Weibo, improve the operation and management mechanism of Weibo management, and strengthen guidance and management measures to solve it.