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沃尔玛北京店于6月28日在石景山区开业。对此有业内人士透露,在一直以来发展相对缓慢的背景下,这是沃尔玛在中国市场的最后一搏,如果不能实现盈利,沃尔玛将停止再开新店,步入调整阶段。根据以往的经验和教训,沃尔玛要想在北京取得成功需要闯过八大难关。 处于世界500强之首的沃尔玛以其成本、物流、效率等优势领先世界,然而,它在中国的发展却显得相对缓慢。一位沃尔玛工作人员称:“沃尔玛在前些年确实存在一些经营不理想的状况,这种状况目前有所改变。沃尔玛总部对中国区定的目标是六年后开始盈利。”从1996年沃尔玛深圳第一家店开张算起,今年正好是第七年。七年之痒,沃尔玛到了一个最为关键的时刻。沃尔玛介绍,今年,沃尔玛把整体目标转向盈利,在成本等方面加强了控制,同时调整了经营策略。 一位不愿透露姓名的业内资深人士告诉记者:“北京石景山店的开张是沃尔玛在中国的最后一搏,他们目前的整体计划是,如果此次北京开店成功,他们就继续开店,如果不成功就要停止开新店。他们就要研究一下到底会员制适合不适合中国国情,研究一下是不是他们的成本结构、商店模式存在问题。” 关于沃尔玛在北京开店是否是最后一搏的问题,沃尔玛有关人士予以否认,但同时表示,可以肯定的一点是,在北京的发展对于沃尔玛来说是
Wal-Mart Beijing store opened on June 28 in Shijingshan District. To this industry sources, has been relatively slow development in the context of this is Wal-Mart’s last-ditch in the Chinese market, if not profitable, Wal-Mart will stop re-opening of new stores, entered the adjustment phase. Based on past experience and lessons learned, Wal-Mart needs to break through the eight difficulties if it wants to succeed in Beijing. Wal-Mart, one of the top 500 in the world, is ahead of the world in terms of cost, logistics and efficiency. However, its development in China is relatively slow. A Wal-Mart worker said: “Wal-Mart did have some unsatisfactory operations in previous years, and this situation has changed now.” Wal-Mart headquarters in China set a goal of profitability after six years. “From 1996, Wal-Mart Shenzhen opened its first store, this year is just the seventh year. Seven years itch, Wal-Mart has reached a most crucial moment. Wal-Mart introduced this year, Wal-Mart to the overall goal of profitability, cost control, etc., while adjusting the business strategy. An industry veteran who declined to be named told reporters: ”Beijing Shijingshan store opening is Wal-Mart’s last-ditch in China, their current overall plan is that if the success of the Beijing shop, they continue to shop, if unsuccessful They should stop to open new stores.They will have to study in the end membership system is not suitable for China’s national conditions, to study is not their cost structure, store model problems. "About Wal-Mart shop in Beijing is a last-ditch problem, Wal-Mart about People deny it, but also said that it is certain that the development in Beijing for Wal-Mart is