文章以研究《新疆消费晨报》对新疆受众行为的影响为主题,反映了《新疆消费晨报》对不同题材新闻报道的占比分布,从而在不同程度上会对受众行为所产生一定的变化和影响。文章以议程设置理论为基础,运用抽样调查的方法进行阐述和说明。(本文以《新疆消费晨报》的微信版为主要说明对象) The article focuses on the study of the impact of the “Xinjiang Consumption Morning Post” on the audience behavior in Xinjiang, and reflects the distribution of the proportion of news coverage of different themes by the “Xinjiang Consumption Morning Post”, which will, in varying degrees, have certain changes and influences on the audience behavior . Based on the theory of agenda setting, the article uses sample survey to illustrate and explain. (This article takes “WeChat Edition of Xinjiang Consumption Morning Post” as the main explanation object)