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市场营销作为一门实践性和社会性极强的综合性应用学科,在教学过程中,设计以实践为导向的教学方法,将项目教学引进到市场营销课程的教学中,对于培养专业兴趣,全面提高综合素质大有裨益。
Marketing is a practical and socially comprehensive application discipline. In the teaching process, practice-oriented teaching methods are designed to introduce project teaching into the teaching of marketing courses. It is of great benefit to improve the overall quality.