所谓“市场营销近视症”,就是企业管理当局在市场营销管理工作中缺乏远见,只注视其产品,认为只要生产出物美价廉的产品,顾客必然会找上门,而忽视市场(顾客)需求的不断变化。主要表现在两个方面:一是企业经营目标和任务的“狭隘性”。许多企业将自己所从事的事业、任务看得过于狭窄,他们未认真地考虑过,也从未真正意识到自己所从事的是一项什么事业,因而从未将自己的任务看作这个事业的全部,而是人为地将自己限制 The so-called “marketing myopia” is the lack of foresight in the marketing management work of corporate management authorities. They only pay attention to their products and believe that as long as they produce products with high quality and low price, customers will certainly come to the door and ignore the needs of the market (customer). keep changing. Mainly in two aspects: First, the business objectives and tasks of the “narrow”. Many companies see their undertakings and tasks as too narrow. They have not seriously considered them. They have never really realized what kind of business they are engaged in. They have never seen their tasks as the cause of their career. All but artificially limit yourself