常州糖烟酒股份有限公司面对日益激烈的市场竞争,在批发已经占领主要市场、跨行业经营初见成效的基础上,积极寻找新的生长点,设计扩大零售阵地的经营策略,依托百年老店瑞和泰副食品商场的信誉优势,抓住机遇大胆尝试,投资300万元成立了瑞和泰超市连锁分公司。由于连锁公司从一起步就在一个高起点上,短短半年时间已初具规模,现有连锁网点6家,员工75人(其中临时工46人),营业面积817平方米,配送中心1000平方米;自今年5月28日开业以来至10月份,实现销售282万元。 最近,我们就瑞和泰超市连锁分公司成立后的经营、管理情况进行了一次调查,撰此报告。 一、连锁公司的经营现状和取得的成绩 一是发挥名店效应,树立名店新形象。决定开办连锁公司,就认定“瑞和泰超市’为店名。因为,曾在中国质量万里行质量优秀企业榜上有名和获常州市商业街南大街48家商店中唯一质量100％合格声誉的瑞和泰副食品商场早已深入常州市民心中,其商誉评估高达250万元,“瑞和泰”这三个字,在常州人看来就是质量与信誉的标志。而连锁公司在选址时,根据连锁行业的特点,把超市办到远离闹市的新村居民区,充分发挥名店效应,同时进行简朴、整洁的装修,并配以“瑞和泰就在你身边”的广告语。而超市在保证名店质量的同时,还执行了更优惠的价格 In the face of increasingly fierce market competition, Changzhou Sugar & Tobacco Co., Ltd. actively seeks new growth points based on the preliminary results of wholesale operations that have occupied the major markets and cross-industry operations, and designs business strategies for expanding retail positions, relying on centuries of age. The store’s reputation advantage was to take advantage of the opportunity to seize the opportunity and invest 3 million yuan to establish Ruihetai supermarket chain. As the chain companies have taken a step-by-step approach from a high starting point, they have begun to take shape in just six months. There are 6 chain stores, 75 employees (including 46 temporary workers), a business area of ​​817 square meters, and a distribution center of 1,000 square meters. m; Since its opening on May 28 this year to October, it has achieved sales of 2.82 million yuan. Recently, we conducted a survey on the management and management of the Swiss-Heist supermarket chain after the establishment of the company, and compiled this report. First, the chain company’s operating status and achievements achieved First, play the role of famous stores, establish a new image of the store. After deciding to establish a chain of companies, it was determined that “Swiss and Thai Supermarkets” were the names of the stores because they had been ranked in the list of China’s quality and excellent quality companies and were the only ones with a 100% qualified reputation among the 48 stores in South Street of Changzhou Business Street. Hetai Foods has already penetrated into the minds of Changzhou residents, and its goodwill has been assessed as high as 2.5 million yuan. The word “Swiss and Thai” appears to be a symbol of quality and reputation in Changzhou, and when a chain company selects a site, According to the characteristics of the chain industry, the supermarket will be built in a residential area far away from the downtown area to give full play to the name-store effect, while at the same time carrying out simple and neat renovations, together with the slogan “Ruihetai is on your side.” At the same time as the quality of famous stores, they also implemented more favorable prices.