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金融危机给我国报业将带来很多影响,但是最直接的一个后果是促使中国的报业同仁及相关管理部门反思可持续增长的模式到底是怎样的,为什么我国出版产业在应对国际金融危机中逆势上扬。今年上半年,我国出版产业总产值平均增长30%左右,销售收入增长20%,但是报刊业却受到较大冲击,尤其是都市报广告经营收入锐减,报业集团经营同比也有明显下滑。中国股市在金融危机面前的剧烈动荡,也让那些在牛市中摩拳擦掌急于上市的报刊社头脑冷静了许多。报纸出版单位和相关管理部门要充分考虑到金融危机下的报业未来发展之路,并适时调整改革、管理策略措施。
The financial crisis will have a lot of impact on the newspaper industry in our country. However, one of the most direct consequences is to prompt the Chinese newspaper colleagues and relevant management departments to reflect on the model of sustainable growth. Why is the publishing industry in China coping with the international financial crisis? Contrarian up. In the first half of this year, the total output value of China’s publishing industry increased by about 30% on average and the sales revenue increased by 20%. However, the newspaper industry was greatly affected. Especially, the operating income of the Metropolitan News Agency dropped sharply. Chinese stock market turmoil in the face of the financial crisis, but also for those who are eager to get listed in the bull market melodramatic newspaper head cool down a lot. Newspaper publishing units and relevant management departments should give due consideration to the future development of the newspaper industry under the financial crisis and adjust the reform and management measures and measures in due time.