“广播节目要创新”,虽然老生常谈,但形势发展时时向我们提出新的要求,特别对于大都市翼下的小郊县电台,这既是一个老话题,又是个新课题。如何创新?这不仅仅是调整一下节目设置,改革一下节目的内容和形式,更为重要的是认识观念上的创新,广播节目必须与受众的心理需求相合拍。 我们电台过去10多年来实行每天8小时分段播出的节目时间表。1993年开出调频广播后,考虑到人员、机器等因素,仍然是“一套节目(有线、调频)两条线,8个小时分4块。”老腔老调总摆脱不了有线广播的感觉。目前上海市空中电波之战日趋激烈,新闻媒体的竞争如火如荼。如果我们故步自封,自甘落后,那么就会失去听众。广播一旦失去听众,就失去了存在的意义。农村广播的受众——农民结构已发生了巨大变化。就拿我们的奉贤县来说,目前已有10多万农 “Broadcasting needs innovation”. Although it is commonplace, the development of the situation prompts us to make new demands from time to time. Especially for the radio stations in Xiaoxia County under the wings of the metropolis, this is both an old topic and a new topic. How to innovate? This is not just a matter of adjusting the programming, reforming the content and form of the program, but more importantly, recognizing the concept of innovation. The broadcasting program must be in accordance with the audience’s psychological needs. For the past 10 years or more, our radio stations have been broadcasting program schedules broadcast on a 8-hour day. After launching the FM radio in 1993, taking into account factors such as personnel and machinery, the two lines of “one program (wired and FM) and four in eight hours were taken into consideration.” The old-fashioned tune always could not get away with the feeling of cable broadcasting. At present, the war on airwaves in Shanghai is becoming increasingly fierce. The competition in the news media is in full swing. If we complacently and ourselves, then we will lose the audience. Once the broadcast has lost its audience, it loses its meaning. The Audience on Rural Broadcasting - The peasant structure has undergone tremendous changes. Take our Fengxian County, there are already more than 10 million farmers