众所周知,本土品牌更能代表一个国家商业文明的高度,更应成为民族振兴不可或缺的组成部分。然而,入世十年,日化行业的民族品牌几乎全面惨遭外资围剿。众多民族日化品牌无奈地向外资品牌拱手让出了一线市场地位,而财大气粗的外资品牌也凭借其自身的资源、资金及品牌优势不断蚕食着中国日化品牌的市场份额。时至今日,尚且屹立者寥寥无几,民族日化行业身陷生死迷局。 As we all know, local brands can better represent the height of a country’s commercial civilization, and should become an indispensable component of national rejuvenation. However, ten years after China’s accession to the WTO, the national brand of Japan’s chemical industry was almost completely destroyed by foreign investment. Many nationality cosmetic brands reluctantly surrendered to foreign brands to give themselves a front-line market position, while the wealthy foreign brands also rely on their own resources, capital and brand advantages continue to erode the market share of China Daily brand. To date, there are only a handful of people standing still, and the national daily chemical industry is caught in a dilemma between life and death.