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导游群体是区域旅游形象的主要外在体现,同时也是向来自全国各地游客展示旅游产品内涵的重要介质。而导游讲解则是导游带领游客旅游的重要工作,能够较为显著的刺激并引领游客的兴趣,从而增强游客旅游的体验。但目前我国很多旅游地区的导游讲解都存在较大的问题,对旅游目的地产生了不可忽视的负面影响。本文也从这方面入手,深入探究了这些负面影响,并提出了相应的改善策略。
Tourist groups are the main external manifestation of the regional tourism image, but also an important medium for displaying the connotation of tourist products to tourists from all over the country. The tour guide is to guide the tour guide tourist guides important work can be more significant to stimulate and lead the tourists’ interest, thereby enhancing the tourist experience. However, at present, many tour guides in our country have major problems explaining them and have a negative impact on tourist destinations. This article also start from this aspect, in-depth study of these negative effects, and put forward the corresponding improvement strategy.