论文部分内容阅读
所谓商业展览,是指利用展览会、博览会、展销会、看样订货会、展评会、物资交流会、供货会、商品洽谈会及其它交易会形式,多家企业集中在一起,向参观者展示自己的商品,边展边销,以展促销,从而把商品宣传、销售、市场调研、公关活动有机地结合在一起的一种促销方式。近年来,商业展览越来越受到企业的重视,国内各种名目的商业展览发展异常
The so-called commercial exhibition refers to the use of exhibitions, fairs, trade fairs, sample ordering conferences, exhibitions, material exchange conferences, supply conferences, commodity fairs, and other trade fairs. Those who display their own merchandise, display the merchandise on the sidelines, and promote the sales of merchandise, so as to combine the promotion of merchandise, sales, market research, and public relations activities. In recent years, commercial exhibitions have received more and more attention from companies, and various famous commercial exhibitions in China have developed abnormally.