论文部分内容阅读
一个城市的老字号是这个城市的名片,从中折射出这个城市的发展史,包括相关产业的兴与衷,还有这个城市的文化积淀。上海的老字号无疑是上海的名片,不仅是上海起伏沉浮最忠实的见证者,而且是最积极的参与者和建设者,居功至伟。与我国其他地区相比,上海老字号的数量以及质量均处于全国领先地位,国家级中华老字号180个,约占全国的15%。上世纪二三十年代,上海的商标数量曾一度占全国的86%,因此在某种意义上,近代上海的
The old name of a city is the business card of the city, which reflects the history of the city, including the development of related industries and the cultural heritage of the city. Shanghai’s old name is undoubtedly a business card in Shanghai. It is not only the most loyal witness to ups and downs in Shanghai, but also the most active participant and builder. Compared with other regions in China, the number and quality of Shanghai’s old-fashioned brands are all in the leading position in the country. The number of national-level Chinese old-timers is 180, accounting for about 15% of the national total. In the 1920s and 1930s, the number of trademarks in Shanghai once accounted for 86% of the national total, so in a sense, the modern Shanghai