阜阳“毒奶粉”事件被广大媒体曝光后 ,引起党和国家的高度重视。同时 ,三鹿和众多奶粉企业也陷入了这样一场企业或者说是行业的危机之中。奶粉危机四大营销类型面对着行业的危机 ,企业八仙过海各显神通 ,上演了一出出悲喜剧。类型一 :由被动受害到主动公关代表企业是三鹿。200 Fuyang “tainted milk” incident was exposed by the broad media, causing the party and the state attach great importance. At the same time, Sanlu and many milk powder companies are also caught in such a business or industry crisis. Milk crisis in the face of the four major marketing types of marketing crisis, the Eight Immortals passed their prominence, staged a comedy out of tragedy. Type 1: From passive victim to active PR on behalf of business is Sanlu. 200