论文部分内容阅读
改革开放以来,江苏的广告业有了较大的发展,但我们也应该清醒地看到,江苏广告业的发展与其经济发展在全国中的地位还很不相适应。主要表现在以下方面: 一、广告经营额屈居全国第五。1996年,全国广告营业额达366.6亿,我省占6.5％,居北京、上海、广东、浙江之后,广告费占全省国民生产总值的比重不足1％,与江苏经济大省的地位很不相称。
Since the reform and opening up, the advertising industry in Jiangsu has made great progress. However, we should clearly see that the development of the advertising industry in Jiangsu is not compatible with its economic development in the country. Mainly in the following areas: First, the advertising turnover ranked fifth in the country. In 1996, the national advertising revenue reached 36.66 billion, our province accounted for 6.5%, ranking Beijing, Shanghai, Guangdong, Zhejiang, the advertising costs accounted for the proportion of the province’s GDP less than 1%, Jiangsu Province and the status of the economy is very Not commensurate.