多年前,我在北京电视台做编导。当时,视频节目与广告进入每台电视,占据每一个家庭的视频信息入口,只是当年“入口”的概念并未被人们重视。多年后,我进入中国电信,工作从编辑内容,转移到相对偏重传播技术的领域。随着传播技术的不断推陈出新,“入口”成为传播技术领域的热词,其背后是用户注意力,蕴含着巨大的消费市场,抢占“入口”的战略意义不言而喻。其中,手机是当前最重要的入口之一,诸多企业在这场入口之战中打得火热,当然作为产业链条下游的媒体也不能幸免。在这一波波软硬件技术更新导致的信息入口竞争中,媒体 Years ago, I was director of Beijing TV station. At that time, video programs and advertisements entered each television and occupied the entrance of every family’s video information, but the concept of “entrance” was not taken seriously. Years later, I went to China Telecom and moved from editorial content to relatively mobile technology. With the constant introduction of new communication technologies, “Entrance ” has become a hot word in the field of communication technology. Behind this is the user’s attention, which implies a huge consumer market. It is self-evident that the strategic significance of “entrance” is prevalent. Among them, the mobile phone is one of the most important entrances at present, many enterprises have fiery battle in this entrance, of course, as the media downstream industry chain can not be spared. In this wave of software and hardware updates lead to information entry competition, the media