在经济全球化趋势日益加快、市场竞争日益激烈的情况下,企业之间的竞争已经从单纯的产品或服务竞争演化到品牌竞争,品牌竞争力已经成为企业核心竞争力最直接的表现。区别或领先于其他竞争对手的独特的品牌竞争力,是众多中小企业可持续发展的动力源泉,也是其成长、壮大的必由之路。 Under the circumstance of accelerating economic globalization and increasingly fierce market competition, the competition among enterprises has evolved from pure product or service competition to brand competition. Brand competitiveness has become the most direct manifestation of the core competitiveness of enterprises. The unique brand competitiveness that differentiates or leads other competitors is the source of many SMEs’ sustainable development and the only way they can grow and thrive.