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非物质文化遗产受到越来越多的关注,已成为经济建设、文化建设中一种重要的资源,电视剧《林师傅在首尔》借助“时尚”的大厨宣传川菜文化,可以认为是一种非典型的非物质文化遗产传播方式。影视剧等媒介在形象塑造上有独特的表达方式和表现技巧,作为活态的、流动和变化的观念和意识形态的非物质文化遗产,可以借助这种有着广泛传播环境和条件的方式实现非物质文化遗产的广泛传播,借助文化的“种子”作用,实现文化传承和文化创新。
The intangible cultural heritage has received more and more attention and has become an important resource in economic construction and cultural construction. The drama “Master Lin in Seoul” promoted the Sichuan culture with the help of the chef of “fashion”, which can be regarded as one Atypical non-material cultural heritage mode of transmission. Media such as film, television drama and so on have unique expression and expression skills in shaping the image. As a non-material cultural heritage of living, flowing and changing concepts and ideologies, this kind of media can be realized through this kind of environment with wide spread environment and conditions The wide dissemination of material and cultural heritage, with the help of cultural “seed” effect, to achieve cultural heritage and cultural innovation.