中国的改革开放带来了药品市场的繁荣,新药品层出不穷,但其昂贵的价格已成为让政府及百姓经常讨论的焦点问题。众所周知,价格由成本所决定,而生产成本是产品成本中的主要部分,如果我们采取有效的方法降低生产成本。产品的价格则随之降低。本文的目的就是希望企业管理人员应投入更多的精力在药品生产过程的设计上,以低价战略提高自己的竞争力,同时,也满足消费者的需要。简化生产过程的重要性哈佛商学院的副教授皮撒诺先生是从制药公司的角度来讨论这个问题的,他指出,为缩短药品投放市场的时间,制药公司应在如何简化制药程序上 China’s reform and opening up brought the prosperity of the pharmaceutical market and the emergence of new drugs. However, its expensive prices have become the focus of frequent discussions between the government and people. As we all know, the price is determined by the cost, and the cost of production is the main part of the product cost, if we take effective ways to reduce production costs. The price of the product will be reduced accordingly. The purpose of this article is to hope that managers should invest more energy in the design of the pharmaceutical production process, with low-cost strategy to improve their competitiveness, but also to meet the needs of consumers. The Importance of Simplifying the Manufacturing Process Mr. Pisano, an associate professor at Harvard Business School, discusses the issue from a pharmaceutical company’s perspective. He pointed out that in order to reduce the time it takes for a drug to be put on the market, pharmaceutical companies should simplify the pharmaceutical process