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我国电子书出版产业的基本现状是产业规模有限,对出版业整体贡献较大,但良性发展机制尚未形成。存在的主要问题是出版社动力不足,优质内容供给不足;发行平台的枢纽作用发挥不充分;阅读设备与移动应用尚有诸多不便之处;读者付费阅读意愿不高。本文就我国电子书出版产业的发展提出了四点建议,出台有关政策平衡市场主体权益,理顺电子书市场运行机制;出版社应将电子书业务作为重要的利润增长点,增加优质内容供给;发行平台应发挥枢纽作用,为电子书产业链良性发展做出更多贡献;读者应尊重知识产权,拒绝盗版。
The basic status quo of the e-book publishing industry in our country is the limited scale of the industry and great contribution to the publishing industry as a whole, yet the benign development mechanism has not yet been formed. The main problems are the lack of motivation in publishing houses, the lack of quality content supply, the inadequate functioning of the publishing platform, the inconvenience of reading equipment and mobile applications, and the low willingness of readers to pay for reading. This paper puts forward four suggestions on the development of e-book publishing industry in our country, promulgates relevant policies to balance the rights and interests of market participants and rationalize the operating mechanism of e-book market. Publishers should regard e-book business as an important profit growth point and increase the supply of premium content. Distribution platform should play a pivotal role for the healthy development of e-book industry chain to make more contributions; readers should respect the intellectual property, refused to piracy.