服装行业的库存问题成为中国2012年零售业最为火热的话题,按上市公司年中报,42家公司中,存货量低于1亿元的只有4家。虽然经历两三年的调整,服装行业的库存水平已得到很大的改善,但是其库存危机并没有完全消失。此外,电商领域的竞争日趋激烈,B2C和C2C模式产品同质化严重,缺乏独特性,在这个年轻人追求个性、标榜自我的年代,传统的电子商务消费市场已经满足不了制造企业与市场的需求,一种新的电商模式浮出水面,它就是D2C模式。本团队根据服装行业的库存危机、消费者行为习惯、设计者等展开调研,结合电子商务的发展——C2B、D2C等电子商务模式的研究,设计了一种基于服装行业的消费者跟企业可以双向互动的B&C电子商务模式。 The inventory issue of the apparel industry has become the hottest topic for China’s retail industry in 2012. According to the mid-year report of listed companies, only 4 of the 42 companies had inventory of less than 100 million yuan. Although after two or three years of adjustment, the inventory level of the clothing industry has been greatly improved, but its inventory crisis has not completely disappeared. In addition, the competition in the e-commerce field is becoming increasingly fierce. B2C and C2C model products are homogenized seriously and lack uniqueness. In the era of the young people’s pursuit of individuality and self-promotion, the traditional e-commerce consumer market has failed to meet the needs of manufacturers and markets. Demand, a new e-commerce model surfaced, it is D2C mode. The team conducted investigations based on the clothing industry’s inventory crisis, consumer behavior habits, designers, etc., combined with the development of e-commerce - C2B, D2C and other e-commerce model research, designed a clothing industry based consumers and businesses can Two-way interactive B & C e-commerce model.