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在报刊林立、信息爆炸的当今社会,要想办好一份报纸确实不易;而要办好一份活动范围相对狭小的行业报难度就更大了。结合《山西物资报》3年多的实践,我以为,至少有以下五难。 一、行业性与社会性 行业性既是行业报安身立命的根本,也是它发展壮大的制约因素,一份省级行业报尤其如此。省级行业报面对全省的某一行业,读者范围相对狭小、报道内容相对贫乏,出版周期一般较长。要想在这样的条件限制下求得生存发展绝非易事。《山西物资报》自1992年5月创刊以来,做了一些有益的探索。
In today’s society where newspapers and periodicals are bombarded and information exploded, it is indeed not easy to run a newspaper. However, it is even more difficult to handle an industry newspaper with a relatively small scope of activities. Combined with “Shanxi Materials” more than 3 years of practice, I think, at least the following five difficulties. First, the industry and the social industry is not only the industry newspaper laid the foundation for life, but also its growth and development constraints, a provincial industry newspaper, especially. Provincial industry coverage of an industry in the province, the readership is relatively narrow range of content is relatively poor, the publication cycle is generally longer. To survive in such a condition is not easy to find survival. Since its publication in May 1992, Shanxi Materials Newspaper has done some useful explorations.